We can help you define a communication strategy that effectively exploits the attributes of both print and digital media. We are adept at ensuring each platform integrates with and complements the other.
Following an initial briefing with you, our experts can design and build your preferred digital media and all works are, of course, subject to your approval. We can even have your magazine converted into an iPad application and listed on iTunes, either as a free application to help increase readership or with a cover price to help generate additional revenues.
Each client has an appointed editor who is responsible for the content of their magazine or website. Your editor will help you by defining an effective editorial strategy, preparing issue plans and features ideas, all subject to your approval. The client can provide content or we can engage specialist writers from their sector to ensure engaging and informative articles are produced. Whatever the choice, our highly experienced editors can ensure that all aspects of planning, copy writing, picture research, photo shoots, sub-editing and proof reading produce the perfect results.
Our award-winning art directors and designers use their skills to produce content that translates a client's vision into reality. Working from your initial briefing, they'll review style guides and company designs to ensure a client's brand identity is integrated effectively into our work. Before proceeding to the preparation of live content for print or digital media, all concepts are jointly reviewed and revised to ensure we produce exactly what our clients are looking for.
We currently print more than five million magazines per year so a combination of our buying power and experience ensures we keep all printing costs to a minimum, no matter how small or how large the print run.
No matter how good your magazine, if it isn't getting into the hands of your audience it won't help your organisation. That's why Globe believes that distribution is a vital part of our service.
Our clients trust us to deliver millions of magazines every year to their readers, so whether you want your magazine sold in newsagencies or mailed to a customer, we will deliver on time and within budget.
Lead by our sales director, our national team of sales managers has an outstanding track record of increasing advertising revenues for our clients.
We can represent your magazine or website while operating within an agreed policy to ensure only appropriate advertising is featured in your magazine.
We'll define a targeted sales strategy for your publication and build the sales tools required to maximise revenues while achieving agreed budgets.
The needs of an association can be quite different to those of our other clients. We understand that the combination of multiple stakeholders and limited resources require a bespoke approach and we can adapt our services accordingly. As such, we have an in-house team who specialise in working with associations, both large and small, from across Australia.
From Telstra to Australian Unity, we have a large and diverse portfolio of clients for whom we produce magazines, websites and digital media. By making the effort to really get to know the company and understand its culture and aspirations, we ensure that the work we produce delivers on defined business goals and ROI targets.
We're proud to count the NSW and WA state governments among our clients. We're adept at working within the structured decision-making protocols often associated with government accounts, while ensuring agreed procedures are always adhered to.